Meet Cassie.
A new kind of agent for creators.
Your content. Your audience. Your face, voice and likeness. They already have value — in brand partnerships, UGC, influencer campaigns, licensing and, increasingly, AI. Cassie helps you find the right deals and navigate them.
Cassie is an AI agent from Royall that helps creators discover opportunities, manage incoming interest, navigate rights and licensing and get deals done — without giving up ownership or signing with a traditional agency.
So, what does Cassie actually do?
Think of Cassie as sitting between you and the growing number of brands, platforms, AI companies, advertisers, producers and creators who may want to work with your identity.
Find opportunities
Cassie connects you with brand partnerships, UGC, influencer campaigns, paid advertising, voice work and licensing — including new ways to license your voice, face and likeness for AI.
Tell the market what you're open to
You decide what you'll do and what you won't. Brand deals but not political content. UGC but not voice cloning. One campaign, not ongoing use. Your permissions belong to you.
Handle incoming requests
When a brand or buyer wants to work with you, Cassie collects what's needed to understand the opportunity — what they want, where it runs, for how long, and what it pays.
Help you understand the deal
Deliverables. Usage. Territory. Term. Exclusivity. Whitelisting. AI training. Synthetic use. Renewal. Compensation. There are a lot of questions hiding behind “Want to work with us?” Cassie makes them easier to understand.
Help broker the opportunity
Cassie gathers terms, helps with negotiations and moves an opportunity toward an agreement. Where a human is needed, she brings in the Royall team and the right legal or professional support.
Keep a record
Your permissions, licenses and agreements connect back to your Royall identity, so there's a record of what you authorized, with whom, and on what terms.
Is Cassie a talent agency?
No. And that's kind of the point.
Traditional talent agencies can be incredibly valuable. Cassie isn't trying to replace them — this is something different, built for a new category of opportunity.
- You don't appoint Cassie as your exclusive agent.
- You don't transfer ownership of your identity.
- You don't have to route every deal through us.
- You don't have to stop working with your agent, manager, lawyer or team.
Already represented? Your agent or manager can use Cassie and Royall with you. Independent? Cassie can help you navigate opportunities without a traditional representation agreement.
Traditional agency, or Cassie
You set the rules.
Cassie doesn't decide what you do or what happens to your identity. You do.
When you join, you tell us what you're interested in.
And just as importantly, you tell us what you're not.
Permission isn't permanent. A yes to one opportunity isn't a yes to everything. And being publicly available doesn't mean your identity is available for anyone to use.
What happens when someone wants to work with me?
- 1
They make a request
A brand or buyer tells Cassie what they need — a campaign, content, or a license — and how they want to use it.
- 2
Cassie checks your preferences
Is this something you've said you're open to?
- 3
You see the opportunity
The details that matter: intended use, duration, channels, compensation and any important restrictions.
- 4
You decide
Accept it. Reject it. Ask questions. Negotiate.
- 5
We help get it done
Cassie and Royall help move the deal forward and create a record of what was actually authorized.
You always have the final say.
Already have an agent?
Keep them.
Seriously. Cassie isn't designed to replace great agents, managers, lawyers or business managers — she can become another tool in their stack. Your representatives can help manage your licensing preferences, review opportunities and participate in transactions through Royall.
Because the future of identity rights shouldn't require choosing between technology and human representation. You should be able to have both.
Why Royall built Cassie
AI has made it incredibly easy to replicate a person. The infrastructure for asking permission hasn't kept up.
Royall is building the identity and rights layer that helps people establish what belongs to them, specify what they consent to, and create a record when permission is granted. Cassie sits on top of that infrastructure.
Royall helps establish the rights and permissions. Cassie helps turn those permissions into opportunities.
Your identity. Your rules. More opportunities.
You shouldn't have to give up control of your identity to monetize it — and you shouldn't need a Hollywood agent to take part in the emerging licensing economy. Tell Cassie what you're open to. We'll help with the rest.